6/10/2009

What have I been missing

This morning when I woke up my husband had been watching the news. They did a segment on company logos and images that were hidden in them. At first when he was telling me about it I though he meant some sort of weird subliminal messages. And I was thinking GREAT! What garbage have they been putting in my head? But they were actually images that were PART of the logo that people just miss.

I am sure you have seen the FedEx logo. It just says FedEx right? Wrong. Anyone see the image (shape) in the FedEx logo:


And Amazon. You see that arrow. I never once paid attention to what it was pointing too. Do you know?





And then there is Baskin Robbins. I never really liked their new logo. I didn't like that they moved away from the whole 31 flavors thing either. Or did they:


Do you see them? Did you see them before this post? Did I open up a whole new world of....well...staring at logos for hours to see if you are missing something... for you? I know I did for me!

And in case you can't see them..flip your screen over to read the answers:

30 comments:

  1. Paula6/10/09, 1:06 PM

    Cool and now I know...

    ReplyDelete
  2. MamabearMills6/10/09, 1:50 PM

    great///i knopw what imdoing at naptime! thanks a lot! lol

    ReplyDelete
  3. Kate Coveny Hood6/10/09, 1:58 PM

    I saw none of those until I read the upside down answers. So what exactly does that mean for their marketing?

    ReplyDelete
  4. ♥Lisa♥ @ FinalScore:Boys3Girls26/10/09, 2:11 PM

    LOL, i always thought the Amazon was a smirk.

    ReplyDelete
  5. E6/10/09, 2:11 PM

    I would have never know that, very cool!

    ReplyDelete
  6. Kristina P.6/10/09, 2:51 PM

    Very cool! I thought this was going to be all crazy and subversive, like all the F words that are subliminal in the Disney movies.

    ReplyDelete
  7. Mrs Anne6/10/09, 3:17 PM

    wow... isnt that all so interesting!

    :) thanks for the fun fact!

    ReplyDelete
  8. Camille and Luke6/10/09, 3:22 PM

    Wow that's cool! The only one I could see before reading the answers was the 31. How cool tho! Thanks! Camille

    ReplyDelete
  9. Vivienne @ the V Spot6/10/09, 3:38 PM

    I knew about the 31, but you know what's sad? I couldn't see the arrows in FedEx and Amazon because I was too busy trying to figure out what was phallic or sexual about them.
    (Blame marketing classes that bombarded up with examples of subliminal advertising from the
    1980s...)

    ReplyDelete
  10. Charmaine6/10/09, 3:48 PM

    I knew about the FedEx one from a book a read about logo design. I find logo design fascinating. There are lots of little things like that in many many logos. So fun!

    ReplyDelete
  11. Becky6/10/09, 3:52 PM

    I found out about the FedEx logo a few years ago and now it's ALL I see whenever it appears!

    I've actually never seen that Baskin Robbins logo before; that's cool, but I love the fact that Amazon's smiley is pointing from A to Z. That's just awesome!

    ReplyDelete
  12. Melanie6/10/09, 4:29 PM

    WOW! How did I miss those?!

    ReplyDelete
  13. Dawn Parsons Smith6/10/09, 5:03 PM

    I had no idea!

    ReplyDelete
  14. Jo6/10/09, 5:25 PM

    Ok, I got the 31 but totally missed out on the other two ~ I'm either exhausted or just out of it!

    Jo

    ReplyDelete
  15. Precision Quality Laser6/10/09, 6:47 PM

    I knew about the FedEx logo..never noticed the Amazon one (and even after looking at it I didn't get it...LOL)...don't go out for icecream so I haven't seen the new Baskin and Robbins logo (although I did see the pink 31 in it :) ) I love things like this!

    ReplyDelete
  16. Maleen6/10/09, 8:32 PM

    On my husband's 31st birthday, we went to Baskin Robbin's and I was really bummed that they didn't have a 31 anymore in the logo. It took us a while, but we eventually found it.

    I didn't know what the Amazon arrow was for, so that was a fun fact.

    ReplyDelete
  17. jori-o6/10/09, 8:38 PM

    Ha! I always thought the Amazon sign was a smirky little smile beause they (supposedly) made folks happy.

    ReplyDelete
  18. Amie6/10/09, 8:48 PM

    here's my thought...if they're subliminal and someone has to point them out to us, are they necessarily effective? I knew the Fed Ex one, but I thought the Amazon one was just inferring a smile. lol

    ReplyDelete
  19. Lorie6/10/09, 8:50 PM

    Becky, my husband and I were talking on the way to Costco tonight and the arrow in the FedEx logo is all we see now too!

    And I thought the Amazon arrow was just a smile too!

    ReplyDelete
  20. Anonymous6/10/09, 9:35 PM

    Have never noticed the hidden msgs, but I did figure out 2 of the 3...just couldn't get the FedEx one. :} Funky!

    ReplyDelete
  21. Marla6/10/09, 10:11 PM

    this is so awesome i had to twit about it!

    ReplyDelete
  22. janice6/10/09, 10:36 PM

    Here's a few more you may enjoy-
    http://www.graphicdesignblog.org/hidden-logos-in-graphic-designing/
    I never noticed the arrow in the FedEx logo until then!

    ReplyDelete
  23. Sara F.6/11/09, 7:32 AM

    I knew the Baskin Robbins, but I sure missed the others. I'm sure I knew subconciously, though....;-)

    ReplyDelete
  24. HollyB6/11/09, 10:56 AM

    Hey those are pretty cool. I changed the name of my blog, so make sure you update your feed, if you follow us. Hope you do, we love your blog!

    new blog www.saguaroblossoms.blogspot.com

    ReplyDelete
  25. Dee-Zigns Handcrafted Jewelry6/11/09, 11:23 AM

    Cool post! I didn't see the FedEx or Amazon until I read your answers, then it still took a while to see the FedEx arrow :).

    ReplyDelete
  26. The Adventure of Linds and Lyds!6/11/09, 12:21 PM

    you are not alone, i had no clue!!!

    ReplyDelete
  27. Michelle6/11/09, 1:17 PM

    I am just amazed that you wrote the answers upside down. You are one crazy lady.

    ReplyDelete
  28. Renee6/14/09, 8:12 PM

    I never noticed any of these before. Thanks.

    ReplyDelete
  29. Katie6/16/09, 2:08 AM

    You really do learn something new every day!

    ReplyDelete
  30. Just SO6/19/09, 9:23 AM

    I knew about Fed Ex but not the other two! Cool.

    ReplyDelete

Say something here: